The Boulder company offers the missing piece to Michelle Obama’s “Let’s Move” and other national programs to fight childhood obesity: A fun, engaging tool that gives kids a voice in choosing what they eat.
Boulder, Colorado—March 10, 2010—ZisBoomBah, found at Zisboombah.com, this week publicizes a fresh approach to raising healthy eaters that puts the solution into the hands of the children.
ZisBoomBah applauds the attention the White House is giving childhood obesity right now. Will “Let’s Move” and other national programs really make a difference in what’s on children’s plates? Conventional approaches focus on helping parents make healthier choices for their families. That is only half of the battle. The other half is to keep kids engaged long enough to make a real change in their lives. Children need to learn to make their own food decisions in order to become responsible eaters – at the family table as well as away from home.
ZisBoomBah founder Karen Laszlo strongly believes that children can be accountable for what they eat. “What if parents thought giving kids the power to choose a healthy lifestyle was as important as teaching their kids to say no to strangers or teaching kids not to run into the street?” asks Laszlo. She is kicking off a grassroots revolution that will give children a voice in what they eat and understand why.
The ZisBoomBah approach is a departure from everything that has been tried and failed, and the first approach that puts children at the center of the solution. ZisBoomBah ’s website – “where it’s OK to play with your food” – arms children (and parents) with the truth about the food they eat every day and empowers them to create their own wholesome meals with an easy, free online tool called “Pick Chow!” By playing “Pick Chow!” children learn to make responsible food choices early on – a skill that will serve them throughout their life. Michelle Obama says she wants to end childhood obesity in one generation – ZisBoomBah is way ahead and already has a tool for that.
ZisBoomBah is an innovative website that challenges conventional wisdom and develops tools to empower children and inspire parents to live a fun, active and healthy life. ZisBoomBah’s free online tool “Pick Chow!” allows children to create meals by dragging and dropping foods onto their virtual plate. The “Add it Up!” meters show the nutritional values in a fun and easy way and rates each meal with one to five stars – a feature that helps children learn quickly how their choices make a difference in creating a well-balanced meal. Children can send their “chow” to their parents, who then receive an email with what their child has chosen to be a healthy choice for breakfast, lunch and dinner, along with the menu, recipe, shopping list and coupons.
Behind ZisBoomBah is a panel of health, nutrition and food experts and a team of experienced entrepreneurs who strive to ensure that the site’s content is sound and the recipes are as delicious for kids as they are nutritious.