ZisBoomBah.com unites with The Sneaky Chef to fight childhood obesity with a fun, engaging website where it’s ok to play with your food!
BOULDER, CO. April 20, 2010— ZisBoomBah.com, the first website to offer kids a voice and The Sneaky Chef, the first chef to offer parents a way to mix healthy foods into meals kids love, join forces to bring kids the best of the best online tools and recipes while giving parents confidence their kids can learn to make healthy food choices!
ZisBoomBah and The Sneaky Chef have partnered to make a real change at America’s dinner tables. The Sneaky Chef, of course, is Missy Chase Lapine, author of four The Sneaky Chef books including her New York Times best seller, The Sneaky Chef: Simple Strategies for Hiding Healthy Foods in Kids’ Favorite Meals. Now featured on the ZisBoomBah.com Chef’s Recipes page, The Sneaky Chef finds it critical to meet kids on their level when it comes to eating well. That’s why she creates kid-approved recipes with a small secret…they’re actually healthy. “Missy really gets it,” says ZisBoomBah co-founder Mike Carcaise. “I am impressed with the combination of healthy foods that The Sneaky Chef uses to come up with kid-friendly recipes! They not only taste good, they add a high level of nutrients.”
The Sneaky Chef books and recipes are successful, “Because kids still get to eat their absolute favorite foods,” says Lapine. “And parents love it because it works at the very next meal. Six o’clock tonight you are getting your kids eating lots of great vegetables and whole grains and beans and all the things we want them to eat.”
The Sneaky Chef offers more than a dozen recipes under the Chef Pages and many quick pick foods. Sneaky Chef is among the first of chefs who are excited to reach out to children and parents and provide tips, tools and treasures for a healthier tomorrow.
The two organizations partner together as national attention and focus build around the crisis of childhood obesity underscored by programs such as “Let’s Move”, the major new initiative of First Lady Michele Obama.
ZisBoomBah is an innovative website that challenges conventional wisdom and develops tools to empower children and inspire parents to live a fun, active and healthy life. ZisBoomBah’s free online tool “Pick Chow!” allows children to create meals by dragging and dropping foods onto their virtual plate. The “Add it Up!” meters show the nutritional values in a fun and easy way and rates each meal with one to five stars – a feature that helps children learn quickly how their choices make a difference in creating a well-balanced meal. Children can send their “chow” to their parents, who then receive an email with what their child has chosen to be a healthy choice for breakfast, lunch and dinner, along with the menu, recipe, shopping list and coupons.
Behind ZisBoomBah is a panel of health, nutrition and food experts and a team of experienced entrepreneurs who strive to ensure that the site’s content is sound and the recipes are as delicious for kids as they are nutritious.
About The Sneaky Chef
The Sneaky Chef is the brainchild of Missy Chase Lapine, the former publisher of Eating Well magazine and a member of the Parenting Magazine “Mom Squad”, a team of high-profile experts. Sneaky Chef exclusive prepared foods are featured and sold at Whole Foods Market. Lapine has appeared on TV such as on “The Today Show,” on radio programs from NPR to Martha Stewart Radio and she contributed to many national magazines and websites, including Parenting, SELF, First, Family Fun, and Scholastic Magazine, Education.com, ModernMom.com, HotMomsClub.com, SheKnows.com, and more.
For more information, or to learn more about ZisBoomBah and The Sneak Chef, visit www.Zisboombah.com & www.TheSneakyChef.com.
Contact: Brandon Saranik