Kids Running America and ZisBoomBah.com join forces in running down childhood obesity
Two Colorado organizations partner to motivate and engage kids in eating healthy while completing a marathon
Denver, CO, December 11, 2012. Kids Running America (KRA), a nationally recognized nonprofit empowering children to run an incremental marathon and ZisBoomBah.com, an award winning website where kids are the hero of healthy living, are working together to improve the physical activity and nutritional education Colorado school aged children are receiving.
The partnership will offer thousands of Colorado kids an integrated approach to running and healthy eating adventures. “Our marathon and ultra running programs are a wonderful opportunity for young people to increase their physical activity level, improve their overall health and experience their own personal power” says Kerry Vargo, KRA Executive Director. “Partnering with ZisBoomBah.com enables us to now offer kids a fun and engaging way to learn about the foods that will make a difference in their running.”
“We are honored to be working with KRA and provide our award winning healthy tools and content to thousands of kids” says Karen Laszlo, Founder and CEO of ZisBoomBah.com. “Our ant mascots, Zis, Boom and Bah will give the kids tips at mile markers teaching them when and how to hydrate and what foods are best to fuel their bodies.”
KRA has reached over 9,300 kids, teaching them that running and exercise are a great way to live a healthy life. ZisBoomBah has 13,000 members and is currently working with 30,000 girl scouts in Colorado and 30,000 Girl Scouts in Greater Atlanta teaching the girls about healthy living.
About Kids Running America
Kids Running America is a local non-profit incremental running program designed for kids to train for the 26.2 mile marathon distance over a given time frame, finishing their final distance at one of our Final Mile Events. Kids Running America is dedicated to reducing the epidemic of childhood obesity by creating awareness and promoting a healthy lifestyle through our incremental running programs for Colorado school age children.
ZisBoomBah.com is the award winning online game where kids are the hero of healthy living and where parents get credible tools and information to raise a healthy family. The online adventure, featuring quests, weaves real life activities into the fun elements of gaming to make healthy choices a part of a kids’ daily routine. The quests are designed by ZisBoomBah.com’s team of nutritionists, fitness experts, teachers and game writers with the purpose of stimulating kids to make better choices. Parents motivated to make a change will find everything they need at ZisBoomBah.com with credible tools, games, information and adventures! ZisBoomBah.com is the Award Wining #1 Online Nutritional Tool for Kids by Let’s Move & USDA | 5-Star Rating by Common Source Media | As seen on WebMD & Rachel Ray’s Yum-o!