Be Colorado plans to help parents with the challenging work of raising healthy individuals by supporting child-led change through a first-of-its-kind employer-provided wellness program for kids, Brussels + Muscles™ by Be Colorado.® This new initiative builds on the promise of making healthy habits fun for the entire family while simultaneously changing the way employers think about and deliver health programs to their employees.
ZisBoomBah.com and University of Colorado Health Plan (CU Health Plan) partnered in the creation of the Brussels + Muscles program. ZisBoomBah.com offers healthy living expertise in a gaming way where kids can play a customized Brussels+Muscles Adenture program allowing them to go on an adventure, track their progress and see what other kids are doing. Part of the adventure uses ZisBoomBah’s award winning Pick Chow! where kids are required to make a 5 star meal! Goal setting, recipes for kids engaging in fun activities encourages kids to be the hero of healthy living!
ZisBoomBah.com was responsible for providing insights into a families day to day life, creating relevant and actionable content for parents and engaging activities for children. Through the program, children are encouraged to learn online and then take it off line to use in their real everyday life.