The top 10 food items sold to Americans at supermarkets are frighteningly void of good nutrition. In a world where obesity and healthcare costs are on the rise, the numbers tell the story; Americans are spending their money on the wrong foods and beverages. Carbonated drinks, processed breads and salty snacks top the list, according to a report by Supermarket News, and offer little in terms of true nutrition.
Armed with this information I stormed the grocery determined to make healthier choices for myself and my family. I bypassed towers of chips, brimming shelves of brightly colored breakfast foods, a bountiful selection of boxed desserts and wheeled my cart into the dairy isle.
Yogurt, I thought. Wholesome, packed with protein and a favorite food for many. It ranks 8th on Supermarket News’ most purchased items. Healthy right?
Not exactly. Some yogurts came packed with more than 30 grams of sugar, a can of soda contains on a handful more at 40 grams. Reading every label seemed overwhelming. That’s when I saw the NuVal scores.
The NuVal System scores food on a scale from less nutritious at the low end to highly nutritious at the top. The average NuVal score of some yogurts I considered was only 44. Most were closer to 30. There are cookies with scores in the 30s. What was I feeding my kids and thinking it was healthy?
Label reading set alarm bells ringing in my head for a mom who wanted to instill healthy habits in her kids. Luckily, NuVal helped a small handful of foods quickly sift to the surface as truly healthy yogurts, earning a score over 80. Using NuVal scores simplified my shopping and made it extremely easy to see which ones won out when it came to good nutrition (and feeling like a good mom!).
Chobani Greek Simply 100 yogurts were the obvious winners, coming in with a NuVal score of 84. It took me all of two minutes to evaluate the overwhelming number of yogurts offered by the supermarket using NuVal compared to the time it would have taken examining nutrition labels, not to mention teasing out what the labeling even meant.
Using NuVal, I began shopping for some of the most purchased food categories as reported by Supermarket News (1). Of my random sampling only a meager 7 of 75 different popular foods received a NuVal score of 80 or more. More eye opening was the fact that vegetables and fruits, which have average NuVal scores in the high 90’s, were not even close to the top of the purchasing priorities. Vegetables are in the middle of the pack, with sales at the same overall level as laundry detergent or granola bars. In fact, fruit and produce did not even have a category of its own. In essence, American’s are spending their food budget on items that hold minimal nutritional value. Several beverage categories that NuVal doesn’t even rank hit the top 10 most purchased items including beer, wine, and coffee.
Changing eating habits is often a difficult process. We Americans notoriously flock to sweet and salty foods. Finally there is a quick, reliable way to choose between foods that enhance our families’ nutrition and those that dump us in the dust of unhealthy eating. NuVal scores make trading up to better nutrition, and getting more bang for your nutritional buck, loads easier. Look for NuVal scores at your local grocer and get your kids involved by searching for scores along with Max the Fox online at NuVal.com. The benefits are worth it!
So how would you easily shift your food budget to nutritionally rich items? Discover the simplicity of NuVal scores, created by Dr. David Katz who has recently been touted as one of the U.S.’ most influential people in health and fitness.
Max the Fox
Max the Fox leads children on a journey where NuVal scores become the survival guide. Kids love a challenge and letting Max show them the secret code to navigate the adventure is a great way to engage and encourage healthy habit development. Let Max teach your kids the secret to being the best on the block! Learn more about Max the Fox now!
- Reported by Supermarket News, source: Infoscan Reviews, Information Resources Inc., a Chicago-based market research firm.
- NuVal.com samples used for Milk, Fresh Bread, Salty Snacks, Cold Cereal, Refrigerated Juices. Samples of remaining categories taken randomly from a participating retailer.